Claire Labbez

Consultant

R&D and Prospective Consultant

France

Doctor in Ethnology and graduated of a Master’s degree of communication (ISCOM), Claire Labbez is in charge of the Research and Development activity, she also intervenes in consulting missions.

Her research is at the crossroads of many fields of investigation: anthropology of material culture, globalization, development, tourism, heritage and economics. In her doctoral thesis, she highlights in particular the links between the development of a craft activity and the national tourism policies in Colombia. Before becoming an anthropologist, she was a strategic planner in a media agency. As such, she is involved in the definition of media strategies for advertisers from various sectors (leisure tourism, FMCG, beauty, banking-insurance, etc.). She sets up strategic diagnostics from quantitative and ad-hoc qualitative studies, sector and societal watch, competitive benchmarks and management of creative resources.

Areas of expertise:

• Prospective
• Social impact studies
• Qualitative studies
• Marketing strategies