Alexia Rioux

Overseas territories

Tourism and Environment Expert

France

Holding a Masters in Tourism and Environment and a Masters in General and Territorial Administration (Versailles-Saint-Quentin-en-Yvelines University), Alexia RIOUX has been an equestrian tourism guide since 2000.
Alexia has worked in territorial sustainable tourism development since 2003, initially with a Pyrenees ecotourism consortium (France, Spain, Andorra), an association promoting environmental education (France, French Guiana, Madagascar), and a destination management organisation in the Ile-de-France area (Seine-et-Marne Tourisme).
She has been a consultant in French Guiana and Reunion since 2010:

1) Strategy studies:

• Territorial, site and organisation analysis
• Market studies, strategy orientation and positioning of products, facilities and destinations
• Definition of concepts and ecotourism development and planning schemes
• Implementation planning

2) Feasibility studies:

• Transverse approach: economic and marketing, functional and technical, legal and financial
• Coordination / support for multidisciplinary teams (architects, urban planners, landscapers, ecologists, historians, designers, scenographers, graphic designers, lawyers, hotel and real estate experts, etc.)
• Mix-marketing, programme orientation, management methods, operating forecasts

3) Operating assistance: definition and formalisation of needs, sourcing, operator search Areas of expertise:

• Promotion of natural and cultural heritage sites : product design and visitor experience, development and management of sites and facilities, interpretation tools, educational tools for hospitality professionals and guides
• Nature-based sports and leisure activities, slow tourism, pedestrian, equestrian and cycle routes: discovering rural and protected natural areas, structuring routes and stop-offs, quality and eco-responsibility of activities, conflict of use resolution

Animation of territories, sectors and stakeholder networks.